At Trail Fit Store, we value your trust as much as you value reliable gear for your outdoor adventures. This Privacy Policy explains how we collect, use, protect, and share information when you visit trailfitsstore.com or make purchases from our global store (excluding certain Asian and remote regions).

1. Information We Collect

Like choosing the right boots for your hike, we only collect what’s necessary:

Personal Information

  • Order Details: Name, shipping/billing address, email, phone number, payment information
  • Account Data: Username, password (encrypted), purchase history, preferences
  • Communications: Emails, chat logs, and service requests

Technical & Usage Data

  • Device Information: IP address, browser type, operating system
  • Browsing Behavior: Pages visited, products viewed, search queries
  • Location Data: Country/region for shipping and currency conversion

2. How We Use Your Information

We handle your data with the same care we put into selecting our mountaineering gear:

  • Process orders and deliver your outdoor gear worldwide
  • Provide customer support for your adventure needs
  • Improve our website and product offerings
  • Send service-related communications (order confirmations, shipping updates)
  • Prevent fraud and enhance security (using PCI-DSS standards)
  • With consent, send marketing about new climbing shoes, hiking boots, or special offers

3. Data Sharing & Disclosure

We’re as selective with data sharing as you are with your gear choices:

  • Service Providers: Payment processors (like PayPal), shipping carriers, IT security
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In case of merger or acquisition
  • Aggregated Data: Non-identifiable statistics may be shared with partners

We never sell your personal information to third parties.

4. International Data Transfers

As a global retailer (excluding certain regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your data like we protect our customers on the trail:

  • 256-bit SSL encryption (same as banks)
  • PCI-DSS compliant payment processing
  • Regular security audits
  • Tokenization technology for payment data
  • Limited employee access to sensitive data

6. Your Rights & Choices

You’re in control of your data, just like your adventure gear:

  • Access & Correction: Review and update your account information
  • Deletion: Request deletion of personal data (subject to legal requirements)
  • Marketing Preferences: Opt-out of promotional emails
  • Cookies: Manage through browser settings (see Section 7)
  • Data Portability: Request a copy of your data in machine-readable format

To exercise these rights, contact us at [email protected].

7. Cookies & Tracking Technologies

We use these trail markers to enhance your experience:

  • Essential Cookies: Necessary for checkout and account functions
  • Performance Cookies: Help improve website functionality
  • Marketing Cookies: Show relevant gear recommendations (can be opted out)
  • Analytics: Tools like Google Analytics to understand usage patterns

Most browsers allow you to manage cookie preferences. Disabling cookies may affect certain features.

8. Children’s Privacy

While we sell kids’ climbing gear, our website is not directed at children under 13. We don’t knowingly collect their data without parental consent.

9. Policy Updates

We may update this policy as our store evolves. Significant changes will be notified via email or website notice. Continued use constitutes acceptance.

10. Contact Us

For privacy questions or concerns, reach out to our team:

Trail Fit Store
3401 Rodney Street, St. Louis, US 63101
Email: [email protected]

Now that your privacy is protected like your feet in our boots, the trails await!